UX Designer for Conversion Optimization
Here at Lower, we believe homeownership is the key to building wealth, and we're making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.
With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we're a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.
Job Description:
We are seeking a talented Webflow Designer to elevate our front-end user experience and meaningfully improve our top-of-funnel conversion rates. To accomplish this, you will collaborate directly with our SVP of Growth to create engaging, data-driven designs, and then implement / iterate on them within the Webflow platform with a keen eye towards leveraging experience within the UX / UI world to create these experiences.
What you'll do:
• Front-End Conversion Focus: Design pages using the Webflow platform geared toward maximizing form submissions and overall conversion rates.
• Design & Build: Design and translate Figma files into responsive Webflow websites that meet performance, accessibility, and aesthetic standards.
• Integrations & Automations: Connect Webflow projects with no-code tools such as Zapier and Airtable, along with APIs and Webhooks, ensuring seamless data flow and process automation.
• Documentation & Scalability: Maintain clear documentation of all processes, workflows, and integrations to ensure long-term maintainability and scalability.
• User-Centric Improvements: Work with direct manager and proactively propose new features, optimizations, and design improvements backed by information ana data such as user research, testing, and CRO best practices.
Who you are:
• 2+ years of experience in a similar role.
• Webflow Expertise: Proven experience building and maintaining Webflow sites (portfolio required) with a strong sense of design and best practices.
• UX/UI Proficiency: Background in crafting user-friendly, high-converting interfaces; adept at using Figma.
• No-Code/Low-Code Tools: Familiarity with Zapier, Airtable, or similar platforms for automation and data flow.
• APIs & Webhooks: Proficient in working with APIs and Webhooks for seamless integrations.
• Data-Driven Mindset: Familiarity with user testing methods (e.g., heatmaps, session recordings, surveys) for data-driven design.
• Team Collaboration: Comfortable collaborating closely with cross-functional teams, including marketing, product, and design; can independently contribute ideas and approaches.
• Agile Mindset: Able to manage multiple projects, adapt quickly, and drive iterative changes based on performance data.
Preferred Qualifications:
• CRM Experience: Experience working with CRM and customer engagement platforms to manage lead capture, nurturing, and data integrations.
• Custom Code: Implement custom functionalities and interactivity using HTML, CSS, and JavaScript as needed.
Why you'll love working at Lower:
• You'll be surrounded by talented, dedicated people who believe in the company's mission.
• You'll be able to shape the future of Lower's user experience.
• You'll join a locally and nationally recognized best place to work that values promotion from within.
• There is opportunity for professional growth and development.
Plus:
• Competitive compensation plan
• Extended benefit offerings including: Medical/dental/vision
• Paid holidays
• Paid time off
• Parental leave
• Life insurance
• Short- and long-term disability
• 401K with company match
• Discount on home mortgage refinances or purchase
Job Type: Full-time
Work Location: On-site in either Columbus, OH or Austin, TX.
Pay: $80,000 - $105,000
Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Job Qualifications
- 2+ years of experience in a similar role
- Webflow Expertise: Proven experience building and maintaining Webflow sites (portfolio required) with a strong sense of design and best practices
- UX/UI Proficiency: Background in crafting user-friendly, high-converting interfaces; adept at using Figma
- No-Code/Low-Code Tools: Familiarity with Zapier, Airtable, or similar platforms for automation and data flow
- APIs & Webhooks: Proficient in working with APIs and Webhooks for seamless integrations
- Data-Driven Mindset: Familiarity with user testing methods (e.g., heatmaps, session recordings, surveys) for data-driven design
- Team Collaboration: Comfortable collaborating closely with cross-functional teams, including marketing, product, and design; can independently contribute ideas and approaches
- Agile Mindset: Able to manage multiple projects, adapt quickly, and drive iterative changes based on performance data
Job Benefits
- You'll be surrounded by talented, dedicated people who believe in the company's mission
- You'll be able to shape the future of Lower's user experience
- You'll join a locally and nationally recognized best place to work that values promotion from within
- There is opportunity for professional growth and development
- Competitive compensation plan
- Extended benefit offerings including: Medical/dental/vision
- Paid holidays
- Paid time off
- Parental leave
- Life insurance
- Short- and long-term disability
- 401K with company match
- Discount on home mortgage refinances or purchase
- Pay: $80,000 - $105,000
Job Responsibilities
- To accomplish this, you will collaborate directly with our SVP of Growth to create engaging, data-driven designs, and then implement / iterate on them within the Webflow platform with a keen eye towards leveraging experience within the UX / UI world to create these experiences
- Front-End Conversion Focus: Design pages using the Webflow platform geared toward maximizing form submissions and overall conversion rates
- Design & Build: Design and translate Figma files into responsive Webflow websites that meet performance, accessibility, and aesthetic standards
- Integrations & Automations: Connect Webflow projects with no-code tools such as Zapier and Airtable, along with APIs and Webhooks, ensuring seamless data flow and process automation
- Documentation & Scalability: Maintain clear documentation of all processes, workflows, and integrations to ensure long-term maintainability and scalability
- User-Centric Improvements: Work with direct manager and proactively propose new features, optimizations, and design improvements backed by information ana data such as user research, testing, and CRO best practices