At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are seeking a highly experienced Product Manager to join our growing team. You will be primarily focused on strategically driving investments in both existing tools & new products, to best leverage AI to enhance the discoverability and accessibility of content published on Webflow. These product areas are all in service of enabling teams to optimize their sites and content as AI continues to fundamentally change the way in which end visitors discover & engage with content. You should have a deep appreciation for user experience, a strong grasp of the web design and development process, deep familiarity with content & AI products, and a passion for driving impact.

About the role:
• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below in USD and pertain to workers in the United States)
• Zone A: $187,000 - $263,500
• Zone B: $175,000 - $247,000
• Zone C: $164,000 - $231,500
• Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
• CAD 212,000 - CAD 299,000
• Reporting to the Group Product Manager, Manage & Optimize

As a Staff Product Manager, Site Discovery you will...
• Collaborate with cross-functional partners, including product design, engineering, user research, data science, sales, education, and community teams to identify and define AI-driven features and capabilities that improve the discoverability of our customers’ websites.
• Evaluate build or partner strategies, leading cross-functional teams through complex decision-making processes to deliver impactful solutions for our customers.
• Conduct research and data analysis to understand user needs, pain points, and behaviors.
• Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends.
• Develop and articulate compelling value propositions to stakeholders.
• Define, track, and analyze key product metrics to inform decision-making and measure success.
• Advocate for our users and drive product improvements based on user feedback and data.
• Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team.
• Advance the vision, strategy, and execution of Site Discovery.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Staff Product Manager if you:
• Have experience managing AI-driven features from ideation to launch, with a clear focus on driving user value and business impact.
• Have experience exploring 0-1 product opportunities, greenfield opportunities or new bets, digging into ambiguous problem spaces and crafting winning product strategies.
• Have strong stakeholder management experience leading products that support multiple customer personas.
• Are deeply empathetic and passionate about understanding user needs and transforming them into tangible product features.
• Have a strong technical acumen and can articulate complex technical concepts in simple terms.
• Possess a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment.
• Can balance big-picture thinking with deep-dive analysis and attention to detail.
• Have a strong understanding and appreciation of design aesthetics and principles.
• Have excellent problem-solving skills, with a creative and analytical mindset.
• Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal.
• Excel at translating complex technical concepts into easy-to-understand, intuitive, and user-friendly interfaces.
• Have experience with Webflow and other web design and development tools or are passionate about democratizing access to web technologies.

Our Core Behaviors:
• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness
• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
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• You should have a deep appreciation for user experience, a strong grasp of the web design and development process, deep familiarity with content & AI products, and a passion for driving impact
• Have experience managing AI-driven features from ideation to launch, with a clear focus on driving user value and business impact
• Have experience exploring 0-1 product opportunities, greenfield opportunities or new bets, digging into ambiguous problem spaces and crafting winning product strategies
• Have strong stakeholder management experience leading products that support multiple customer personas
• Are deeply empathetic and passionate about understanding user needs and transforming them into tangible product features
• Have a strong technical acumen and can articulate complex technical concepts in simple terms
• Possess a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment
• Can balance big-picture thinking with deep-dive analysis and attention to detail
• Have a strong understanding and appreciation of design aesthetics and principles
• Have excellent problem-solving skills, with a creative and analytical mindset
• Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal
• Excel at translating complex technical concepts into easy-to-understand, intuitive, and user-friendly interfaces
• Have experience with Webflow and other web design and development tools or are passionate about democratizing access to web technologies
• Our best work often comes from intelligent debate, critique, and even difficult conversations

• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets
• We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills
• Zone A: $187,000 - $263,500
• Zone B: $175,000 - $247,000
• Zone C: $164,000 - $231,500
• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents
• Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
• Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment

• You will be primarily focused on strategically driving investments in both existing tools & new products, to best leverage AI to enhance the discoverability and accessibility of content published on Webflow
• These product areas are all in service of enabling teams to optimize their sites and content as AI continues to fundamentally change the way in which end visitors discover & engage with content
• Reporting to the Group Product Manager, Manage & Optimize
• As a Staff Product Manager, Site Discovery you will..
• Collaborate with cross-functional partners, including product design, engineering, user research, data science, sales, education, and community teams to identify and define AI-driven features and capabilities that improve the discoverability of our customers’ websites
• Evaluate build or partner strategies, leading cross-functional teams through complex decision-making processes to deliver impactful solutions for our customers
• Conduct research and data analysis to understand user needs, pain points, and behaviors
• Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends
• Develop and articulate compelling value propositions to stakeholders
• Define, track, and analyze key product metrics to inform decision-making and measure success
• Advocate for our users and drive product improvements based on user feedback and data
• Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team
• Advance the vision, strategy, and execution of Site Discovery
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
• Obsess over customer experience
• Move with heartfelt urgency