Project Overview

I’m seeking a skilled Webflow designer and developer to help build out the website for Palm, an innovative career growth platform that leverages AI to empower professionals with actionable insights, real-time feedback, and personalized tools for growth. The website will be a critical touchpoint for our users, showcasing Palm’s value proposition and features in a visually engaging, user-friendly, and SEO-optimized way.

This project involves taking Palm’s brand vision and insights and translating them into a polished, high-performing website using the Fledge template on Webflow. The site should effectively communicate Palm’s mission to both individual professionals and team leaders, inspiring confidence and engagement.

1. Website Design Customization

Tailor the Fledge template to align with Palm’s brand identity (logo, colors, fonts).

Ensure a clean, modern, and visually appealing layout that enhances user experience.

1. Content Integration

Populate pages with provided content (Home, Features, Blog, Pricing, About, Contact).

Ensure consistent formatting and styling across all pages.

1. Subscribe and Lead Capture Implementation

Design and integrate a subscribe form on key pages (e.g., Home, Blog, and Contact) to capture visitor information such as email addresses.

Include a lead magnet option like a downloadable resource (e.g., "Free Career Growth Guide" or "5 Tips to Accelerate Your Career").

Connect the form to an email marketing platform (e.g., ConvertKit, Mailchimp, or HubSpot) for automated follow-ups.

Ensure GDPR/CCPA compliance with a clear privacy policy and opt-in checkbox.

1. Responsive Design

Optimize the site for seamless performance across desktop, tablet, and mobile devices.

1. SEO Optimization

Implement best practices for meta tags, Open Graph (OG) data, and alt text for images.

Ensure clean URL structures for all pages.

1. CMS Blog Setup

Configure the CMS to dynamically populate the blog section.

Create an easy-to-update system for adding future blog posts.

1. Call-to-Action Implementation

Set up clear CTAs throughout the site, including:

Buttons for scheduling demo calls.

Subscription prompts on relevant pages to capture visitor information.

1. Testing and Launch

Conduct thorough testing to ensure all links, forms, and interactive elements work as intended.

Publish the site and provide basic documentation for future updates.

Deliverables

Fully customized, SEO-optimized Webflow website with the following pages:

Home

Features

Pricing

Blog

About

Contact

A CMS-powered blog system.

A subscribe form and lead capture system integrated into relevant pages.

Integration with your email marketing tool for visitor follow-ups.

Documentation on how to update and maintain the site.

If you’ve worked on projects similar to Palm (career tools, SaaS, or AI-based platforms), please highlight those. I look forward to collaborating with you!

• Responsive Design
• A subscribe form and lead capture system integrated into relevant pages

• The website will be a critical touchpoint for our users, showcasing Palm’s value proposition and features in a visually engaging, user-friendly, and SEO-optimized way
• This project involves taking Palm’s brand vision and insights and translating them into a polished, high-performing website using the Fledge template on Webflow
• The site should effectively communicate Palm’s mission to both individual professionals and team leaders, inspiring confidence and engagement
• Website Design Customization
• Tailor the Fledge template to align with Palm’s brand identity (logo, colors, fonts)
• Ensure a clean, modern, and visually appealing layout that enhances user experience
• Content Integration
• Populate pages with provided content (Home, Features, Blog, Pricing, About, Contact)
• Ensure consistent formatting and styling across all pages
• Subscribe and Lead Capture Implementation
• Design and integrate a subscribe form on key pages (e.g., Home, Blog, and Contact) to capture visitor information such as email addresses
• Include a lead magnet option like a downloadable resource (e.g., "Free Career Growth Guide" or "5 Tips to Accelerate Your Career")
• Connect the form to an email marketing platform (e.g., ConvertKit, Mailchimp, or HubSpot) for automated follow-ups
• Ensure GDPR/CCPA compliance with a clear privacy policy and opt-in checkbox
• Optimize the site for seamless performance across desktop, tablet, and mobile devices
• SEO Optimization
• Implement best practices for meta tags, Open Graph (OG) data, and alt text for images
• Ensure clean URL structures for all pages
• CMS Blog Setup
• Configure the CMS to dynamically populate the blog section
• Create an easy-to-update system for adding future blog posts
• Call-to-Action Implementation
• Set up clear CTAs throughout the site, including:
• Buttons for scheduling demo calls
• Subscription prompts on relevant pages to capture visitor information
• Testing and Launch
• Conduct thorough testing to ensure all links, forms, and interactive elements work as intended
• Publish the site and provide basic documentation for future updates
• Integration with your email marketing tool for visitor follow-ups
• Documentation on how to update and maintain the site
• If you’ve worked on projects similar to Palm (career tools, SaaS, or AI-based platforms), please highlight those