SEO Specialist for Webflow Website (Etsy Optimization Niche) – Contract/Freelance

Company: OptiShop Solutions

Location: Remote

Job Type: Freelance/Contract

About OptiShop Solutions:

OptiShop Solutions is a leading Etsy shop optimization agency dedicated to helping sellers maximize their sales, visibility, and overall shop performance. With a data-driven approach and a proven track record of scaling Etsy shops to 6-7 figures, we provide premium-level services, including SEO-driven listing optimization, competitor analysis, strategic growth planning, and comprehensive shop management.

We’re looking for an experienced SEO specialist to optimize our website, optishopsolutions.com, ensuring it ranks highly for high-intent Google searches related to Etsy optimization, Etsy consulting, and Etsy shop management services. The site has basically one page, the home page.

Role & Responsibilities:

Keyword Strategy & Research: Identify and implement high-conversion intent keywords that drive qualified traffic, focusing on phrases such as “Etsy optimization,” “Etsy consultant,” “Etsy shop management,” “Etsy SEO expert,” “Etsy growth strategies,” and other high-value search terms.

On-Page SEO Optimization: Optimize website structure, title tags, meta descriptions, headings, alt text, and internal linking strategy to enhance search rankings.

Technical SEO for Webflow: Conduct a full SEO audit and implement fixes specific to Webflow’s platform, including site speed optimization, mobile responsiveness, schema markup, and crawlability improvements.

Content Strategy & Optimization: Enhance existing website copy and blog content (if applicable) for SEO while maintaining a natural, conversion-friendly tone.

Competitor & SERP Analysis: Research competitors ranking for Etsy-related services and develop a strategy to outperform them in search results.

Backlink Strategy: Develop and execute a white-hat link-building strategy to improve domain authority and search visibility.

Local SEO (if applicable): Optimize for Google My Business and local search queries that could generate high-value leads.

Performance Tracking & Reporting: Provide regular reports on keyword rankings, organic traffic growth, conversion rates, and other relevant SEO metrics.

Qualifications & Skills:

✅ Proven experience in SEO for service-based businesses (preferably in e-commerce, consulting, or agency industries).

✅ Deep understanding of Webflow SEO best practices, including technical optimizations.

✅ Expertise in keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.) and Google Analytics/Search Console.

✅ Strong copywriting skills with the ability to optimize content for both SEO and conversion.

✅ Experience with backlink acquisition and off-page SEO strategies that drive meaningful results.

✅ Knowledge of Google’s ranking factors, Core Web Vitals, and algorithm updates.

✅ A data-driven approach to SEO with a focus on ROI and lead generation.

Why Work With Us?

🚀 Work with a fast-growing, high-ticket agency in a niche market with significant SEO potential.

📈 Impactful SEO project with clear goals and measurable results.

💡 Full creative and strategic freedom to execute SEO strategies that drive real business growth.

💰 Competitive freelance/contract rate based on experience and results delivered.

How to Apply:

If you’re an SEO expert passionate about ranking high-intent keywords and driving real conversions, we’d love to hear from you!

📌 To apply, please provide:

Your experience with Webflow SEO.

Case studies or examples of past SEO successes (preferably for service-based websites).

Your suggested approach for ranking ‘Etsy consultant’ and related keywords.

Your pricing or estimated project-based rate.

• ✅ Proven experience in SEO for service-based businesses (preferably in e-commerce, consulting, or agency industries)
• ✅ Deep understanding of Webflow SEO best practices, including technical optimizations
• ✅ Expertise in keyword research tools (Ahrefs, SEMrush, Google Keyword Planner, etc.) and Google Analytics/Search Console
• ✅ Strong copywriting skills with the ability to optimize content for both SEO and conversion
• ✅ Experience with backlink acquisition and off-page SEO strategies that drive meaningful results
• ✅ Knowledge of Google’s ranking factors, Core Web Vitals, and algorithm updates
• 💰 Competitive freelance/contract rate based on experience and results delivered
• Case studies or examples of past SEO successes (preferably for service-based websites)

• Company: OptiShop Solutions

• Keyword Strategy & Research: Identify and implement high-conversion intent keywords that drive qualified traffic, focusing on phrases such as “Etsy optimization,” “Etsy consultant,” “Etsy shop management,” “Etsy SEO expert,” “Etsy growth strategies,” and other high-value search terms
• On-Page SEO Optimization: Optimize website structure, title tags, meta descriptions, headings, alt text, and internal linking strategy to enhance search rankings
• Technical SEO for Webflow: Conduct a full SEO audit and implement fixes specific to Webflow’s platform, including site speed optimization, mobile responsiveness, schema markup, and crawlability improvements
• Content Strategy & Optimization: Enhance existing website copy and blog content (if applicable) for SEO while maintaining a natural, conversion-friendly tone
• Competitor & SERP Analysis: Research competitors ranking for Etsy-related services and develop a strategy to outperform them in search results
• Backlink Strategy: Develop and execute a white-hat link-building strategy to improve domain authority and search visibility
• Local SEO (if applicable): Optimize for Google My Business and local search queries that could generate high-value leads
• Performance Tracking & Reporting: Provide regular reports on keyword rankings, organic traffic growth, conversion rates, and other relevant SEO metrics