We're building a public-facing events page that needs top-tier SEO and robust search/filter functionality. The site includes:

Event Data: On-demand/upcoming events, e-learnings, sponsors, categories, credits, speakers, etc. (all managed in an internal system).

Dynamic Search/Filtering: Users can filter by event name, sponsor, category, credits, speaker, and other custom criteria.

SEO Requirements:

Ideal Core Web Vitals (fast page loads, optimized images, etc.)

Clean semantic HTML structure

Proper metadata (titles, descriptions, canonical tags)

Structured data (event schema)

Tech Stack Considerations:

Option A: Webflow (for built-in CMS and visual design)

Option B: Next.js (React) for server-side rendering (SSR) or static generation, with more granular control over performance and SEO.

Key Challenges / Questions

Complex Filtering in Webflow: Is it feasible to build a high-performance, advanced search/filter system (with multiple fields and categories) in Webflow without hitting performance or customization limits?

SSR vs. SSG in Next.js: If I go with a custom Next.js approach:

What are common pitfalls when dealing with large datasets for SSR or SSG?

How should I handle SEO for frequently changing event data (e.g., incremental static regeneration, on-demand revalidation, or SSR)?

Maintenance & Scalability: From a technical perspective, which stack scales better for large numbers of events and frequent data updates?

SEO Best Practices:

What structured data format (JSON-LD?) is recommended for events?

Any recommended React/Next.js libraries or Webflow integrations that simplify setting up canonical tags, sitemaps, or structured data?

Integration: We have all event content in an internal system. What’s the best way to integrate that data into either Webflow or Next.js while preserving SEO (e.g., using APIs, build-time data fetching, etc.)?

How does the Webflow export behave, would it be possible to create a Structure with Webflow, export it, and then build on it with React?

I’m looking for concrete technical insights on performance, data handling, and SEO trade-offs between the two approaches—rather than purely opinion-based “which is better” answers. Any examples of similar projects or references to proven libraries/tools are appreciated.

• Ideal Core Web Vitals (fast page loads, optimized images, etc.)
• Option A: Webflow (for built-in CMS and visual design)
• Option B: Next.js (React) for server-side rendering (SSR) or static generation, with more granular control over performance and SEO
• SSG in Next.js: If I go with a custom Next.js approach:
• How does the Webflow export behave, would it be possible to create a Structure with Webflow, export it, and then build on it with React?
• I’m looking for concrete technical insights on performance, data handling, and SEO trade-offs between the two approaches—rather than purely opinion-based “which is better” answers
• Any examples of similar projects or references to proven libraries/tools are appreciated

• Dynamic Search/Filtering: Users can filter by event name, sponsor, category, credits, speaker, and other custom criteria
• Clean semantic HTML structure
• Proper metadata (titles, descriptions, canonical tags)
• Structured data (event schema)
• How should I handle SEO for frequently changing event data (e.g., incremental static regeneration, on-demand revalidation, or SSR)?
• Maintenance & Scalability: From a technical perspective, which stack scales better for large numbers of events and frequent data updates?