We are looking for a skilled digital marketing freelancer to help us drive signups for our Tuesday Newsletter, which provides valuable insights and resources on web development & design.

As part of this project, you’ll set up 5 campaigns on Google Ads and LinkedIn to promote a dedicated squeeze page that offers an Email Marketing Course designed to help SEO agency owners evaluate web development agencies.

We're targeting SEO Agency owners only to begin with.

Scope of Work:

Account Setup & Optimization:

• Configure and optimize Google Ads and LinkedIn Campaign Manager accounts for our campaigns.

• Ensure accurate tracking is set up (e.g., UTM parameters, conversion pixels, analytics).

Campaign Strategy & Execution:

• Develop 5 campaigns targeting our ideal customer profile (ICP): SEO agency owners.

• Promote our squeeze page: web-development-partner.tuesday.is/.

• Focus on driving newsletter signups by highlighting the value of the Email Marketing Course.

Creative Guidance:

• Provide recommendations on visuals and ad formats (video, image, or carousel).

• Collaborate with our in-house designers to create ad creatives that convert.

• Provide design briefs for each strategy with at least 5-6 variations on copy & visuals.

Budget Management:

• Propose an ad budget that maximizes ROI.

• Monitor ad spend and suggest adjustments based on campaign performance.

How to Apply?

• Cover Letter: Please send us a detailed cover letter.

• Experience: If you have examples of promoting newsletters inorganically, please send us some statistics.

• Time: Please send us an estimate on the time if will take you to complete the task.

Note: Even though this project is marked for hourly pay we want to work with someone who can get this done in a few days.

• Configure and optimize Google Ads and LinkedIn Campaign Manager accounts for our campaigns
• Ensure accurate tracking is set up (e.g., UTM parameters, conversion pixels, analytics)
• Develop 5 campaigns targeting our ideal customer profile (ICP): SEO agency owners
• Promote our squeeze page: web-development-partner.tuesday.is/
• Focus on driving newsletter signups by highlighting the value of the Email Marketing Course
• Provide recommendations on visuals and ad formats (video, image, or carousel)
• Collaborate with our in-house designers to create ad creatives that convert
• Provide design briefs for each strategy with at least 5-6 variations on copy & visuals
• Propose an ad budget that maximizes ROI
• Monitor ad spend and suggest adjustments based on campaign performance