We are seeking a skilled WebFlow developer to build a brochure-style website for Finista, a private-label brand of Lincoln Sentry. The website will showcase Finista's cabinet hardware products, providing a dedicated brand experience that highlights the brand's identity, story, and market position. The website will serve as a tool for both selling to customers and enabling customers to sell the brand to their clients.

While we want your rock star development skills to build a great website, we also want you to take our simple, high level Figma mockup, and draw on your ideas and experience with WebFlow to build on and finesse the design and structure to achieve a great result.

As a critical project team member, you will be with us on the journey of the website design, build, marketing staff training and the go live, including post go-live support. Success is defined by a high quality visually appealing website, delivered on-time and on-budget, as well as a website that internal team members will feel confident administrating moving forward.

Key deliverables:

•fully functioning WebFlow-built website delivered as per brief.

• a CMS that enables internal stakeholders to edit website content eg. add additional pages, edit existing content, add documents and other media, edit locations, add case studies, etc.

• simple pre-launch CMS training session for Lincoln Sentry project team to enable website content changes as needed.

• post-launch support to fix any bugs, functionality issues, etc and documentation.

Desired Outcomes:

• A visually appealing and user-friendly website that aligns with Finista's brand guidelines.

• A streamlined content experience with clear calls to action, such as downloading spec sheets, contacting for more information, or purchasing from the Lincoln Sentry website.

• Competitive differentiation by highlighting specific strengths and controlling the brand narrative.

• Flexibility in content presentation, design updates, and future functionality without unnecessary overhead.

Target Audience:

• Cabinet makers, joiners, and shop fitters looking for quality hardware solutions.

• Interior designers and architects seeking innovative and stylish cabinet hardware.

• End consumers interested in quality, functional, and aesthetically pleasing cabinet hardware.

Website Structure: (See Figma mockup) – 8-10 key page templates to create

1. Homepage:

o Introduction to Finista and its product offerings.

o Key features and benefits of Finista brand offering.

1. Category/Product section/pages:

o Detailed information about different product categories (e.g., drawer systems, hinges, storage solutions).

o High-quality images and descriptions of products.

o Downloadable spec sheets and product manuals.

o Customer testimonials. / written / video

o Spots for video placement where required

o Links to external websites to place orders for product

1. Solutions/Application Pages:

o Examples of how Finista products can be used in various applications.

o Customer testimonials.

1. Project Showcase Pages:

o Showcase of completed customer projects using Finista products using a mix of imagery, video, copy.

o Customer case studies

1. Where to buy/Contact Page:

o Information on where to buy Finista products. Maps integration with location pins.

o Contact form for enquiries and support.

A high level Figma mockup will be shared. Some examples of some key pages included at the end of this document

Development Timeline:

• Source Developer (14 April – 5 May 2025)

• Website Development (5 May – 20 June 2025)

o Build completed example (template) page and component for each page type.

o Show working examples of interactive elements.

• Review and Iteration of Example Pages (23 – 27 June 2025)

o Review design and content layout.

o Evaluate functionality readiness.

o Iterate on the pages as needed.

• Build Out and Populate Content (27 June – 25 July 2025)

o Replicate example pages for all required pages.

o Populate the site with prepared content, imagery, and PDFs.

• QA and Testing (25 July – 8 August 2025)

o Conduct internal testing on all functional items.

o Ensure design consistency and content accuracy.

• Migration to Production (11 August – 15 August 2025)

o Setup of hosting environment, DNS configurations, security measures, and backup procedures.

o Final internal walkthrough and approval from all key stakeholders.

• Official Launch (1 September 2025)

o Go-live of the website.

o Monitor performance post-launch.

• Post-launch Support and Transition (1 September – 30 September 2025)

o Provide one month of post-launch support to address any bugs, functionality issues, or minor tweaks.

o Ensure documentation for content updates and maintenance.

Roles and Responsibilities:

• Project Manager: Oversees the project, maintains communication between teams, monitors progress, and ensures adherence to the timeline.

• Brand Manager: Provides and approves design assets, wireframes, content, and imagery.

• Digital Channel Manager: Reviews and approves site functionality, maintenance setup, and integrations.

• Contractor (Upwork Developer): Responsible for building the website, integrating all required functionality, conducting initial QA, and providing post-launch support.

Communication and Reporting:

• Weekly Status Meetings between the contractor and key internal stakeholders.

• Progress Reports: Regular updates will be shared via email, including completed tasks, upcoming milestones, and any risks/issues.

Developer post go-live support

• Post-launch Bugs: Ensure robust QA and allow a one-month post-launch support period to address any emergent issues.

• Introduction to Finista and its product offerings

• As a critical project team member, you will be with us on the journey of the website design, build, marketing staff training and the go live, including post go-live support
• fully functioning WebFlow-built website delivered as per brief
• a CMS that enables internal stakeholders to edit website content eg
• add additional pages, edit existing content, add documents and other media, edit locations, add case studies, etc
• simple pre-launch CMS training session for Lincoln Sentry project team to enable website content changes as needed
• post-launch support to fix any bugs, functionality issues, etc and documentation
• A streamlined content experience with clear calls to action, such as downloading spec sheets, contacting for more information, or purchasing from the Lincoln Sentry website
• Competitive differentiation by highlighting specific strengths and controlling the brand narrative
• Flexibility in content presentation, design updates, and future functionality without unnecessary overhead
• Cabinet makers, joiners, and shop fitters looking for quality hardware solutions
• Interior designers and architects seeking innovative and stylish cabinet hardware
• End consumers interested in quality, functional, and aesthetically pleasing cabinet hardware
• Website Structure: (See Figma mockup) – 8-10 key page templates to create
• Detailed information about different product categories (e.g., drawer systems, hinges, storage solutions)
• High-quality images and descriptions of products
• Downloadable spec sheets and product manuals
• Spots for video placement where required
• Links to external websites to place orders for product
• Solutions/Application Pages:
• Examples of how Finista products can be used in various applications
• Customer testimonials
• Project Showcase Pages:
• Showcase of completed customer projects using Finista products using a mix of imagery, video, copy
• Customer case studies
• Where to buy/Contact Page:
• Information on where to buy Finista products
• Maps integration with location pins
• Contact form for enquiries and support
• A high level Figma mockup will be shared
• Website Development (5 May – 20 June 2025)
• Build completed example (template) page and component for each page type
• Show working examples of interactive elements
• Review and Iteration of Example Pages (23 – 27 June 2025)
• Review design and content layout
• Evaluate functionality readiness
• Iterate on the pages as needed
• Build Out and Populate Content (27 June – 25 July 2025)
• Replicate example pages for all required pages
• Populate the site with prepared content, imagery, and PDFs
• QA and Testing (25 July – 8 August 2025)
• Conduct internal testing on all functional items
• Ensure design consistency and content accuracy
• Migration to Production (11 August – 15 August 2025)
• Setup of hosting environment, DNS configurations, security measures, and backup procedures
• Final internal walkthrough and approval from all key stakeholders
• Post-launch Support and Transition (1 September – 30 September 2025)
• Provide one month of post-launch support to address any bugs, functionality issues, or minor tweaks
• Ensure documentation for content updates and maintenance
• Project Manager: Oversees the project, maintains communication between teams, monitors progress, and ensures adherence to the timeline
• Brand Manager: Provides and approves design assets, wireframes, content, and imagery
• Digital Channel Manager: Reviews and approves site functionality, maintenance setup, and integrations
• Contractor (Upwork Developer): Responsible for building the website, integrating all required functionality, conducting initial QA, and providing post-launch support
• Weekly Status Meetings between the contractor and key internal stakeholders
• Progress Reports: Regular updates will be shared via email, including completed tasks, upcoming milestones, and any risks/issues
• Post-launch Bugs: Ensure robust QA and allow a one-month post-launch support period to address any emergent issues