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About site

The website presents a polished snapshot of IDEO's impact on design and innovation, employing a minimalist and modern aesthetic that communicates professionalism and creativity. The color palette is thoughtfully chosen, understated with strategic uses of blue to draw attention to headings and links, contrasted against a clean white background and accented by black text for excellent readability. Typography favors a sans-serif font, contributing to the website’s sleek, contemporary vibe. Full-width imagery is leveraged to showcase the organization's projects, injecting personality and context that resonate with its diverse audience. Overall, the website epitomizes IDEO's ethos as pioneers in design-thinking, crafting not just a digital presence, but a narrative that engages and inspires.

About business

IDEO is a global design and innovation company that specializes in creating breakthrough products, strategic futures, and creative capabilities. From Barbie playhouses to sonic jets, IDEO works on projects ranging from new ventures to population-level impact, such as reinventing supersonic flight with Boom and changing the conversation on menopause. They also focus on sustainability efforts like electrified fleets and plastic-free packaging, as well as activating strategy and leading for creativity. IDEO's services include helping students navigate campus life at NYU and building an accelerator for climate leaders.

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