This website presents a modern and minimalist aesthetic that captures the viewer's attention with a bold visual of a person enjoying a meal from KFC. Utilizing a simple yet striking color palette that combines blue and orange hues with crisp white typography, the website evokes a sense of warmth and appetite. The use of a large, clear, display font for the headline 'Discovering Conditions of Attention' ensures that the message is delivered with impact. The website's design balances the vibrancy of the food with the clean, spacious layout, creating an engaging user experience that reflects the energetic and inviting nature of the KFC brand.